GENERAL PUBLIC RELATIONS

• Brand Imaging and Product Positioning

• Communication Guidelines

• Worldwide and Per Market PR Strategies

• US and European PR Implementation

• Show and Event PR Integration

• Editorial Trafficking and Showroom Support

• Worldwide and Per Market Feature Story Campaigns

• New Designer Introductions

• Re-launches of Established Brands

• Womens, Mens and Accessories Expertise

• Mainline and Secondary Line Programs

• New Product Launches

• Digital PR Initiatives

• Celebrity Outreach

• Ongoing Innovative PR Tactics

• Media Training

• Collaboration with In-House Departments and Agencies

• Synergy between New York and Paris Offices

FASHION SHOW PR

Strategic PR Planning to Support Shows

• Fully Integrated with Fashion GPS

• Guest and Invitation Coordination

• Pre-Seating and Onsite Seating Management

• Front Door and Guest Check In Management

• Front of House and Backstage Media Management

• Celebrity Outreach and Coordination

• Interview Schedules and Media Opportunities

• Collaboration with Production Company

• Post Show Follow-Up

EVENT PR

Strategic PR Planning to Support Events

• Fully Integrated with Fashion GPS

• Guest and Invitation Coordination

• Pre-Seating and Onsite Seating Management

• Front Door and Guest Check In Management

• Front of House and Backstage Media Management

• Celebrity Outreach and Coordination

• Interview Schedules and Media Opportunities

• Collaboration with Production Company

• Post Event Follow Up

FASHION SHOW PRODUCTION

Show Development

• Interpret and/or Create Vision for Show

• Global Industry Perspective and Positioning

• Integrate In-House Departments and Outside Consultants/Agencies

  Creative and Technical Management

• Propose and Develop Show Concept

• Research and Design of Location

• Set Development

• Technical Production Development and Management

• Recommend and Manage Creative Talent

• Calendar and Schedule Development and Management

• Budget Development, Negotiation and Management

 Collection Management

• Collection Development with Designer, Design Team and Stylist

• Digital Documentation of Clothing and Accessories Process

• Casting Management

• Show Order, Line Up and Rotation

• Supervise Fittings

  Backstage Management and Calling of Show

• Develop and Execute Choreography

• Create Script

• Direct Rehearsals

• Supervise Timing and Integration

• Direct and Call Show

• Show Wrap Up and Feedback

EVENT PRODUCTION

Project Definition and Development

• Interpret and/or Create Vision of Event

• Global Industry Perspective and Positioning

• Budget Guidelines and Timeframe

• Integrate with In-House Departments and Outside Consultants/Agencies

Creative and Technical Management

• Develop Original Concepts and Innovative Design Direction

• Site Research, Design and Management

• Technical Production Development and Management

• Recommend and Manage Creative Talent

• Calendar and Schedule Development and Management

• Budget Development, Negotiation and Management

Event Management and Execution

• Vendor Management, Communication and Logistical Expertise

• Manage Onsite Infrastructure and Operations

• Direct and Execute Event Production

Event Wrap Up and Feedback

WORLDWIDE CASTING SERVICES

Fashion Show Casting

• Global Perspective and Relationships with Models /Agents

• Identify and Define Casting Direction

• Consult and Advise Rates

• Budget Management

• Digital Model Presentation and Updates

• Negotiate and Confirm Per Client Contract, Terms/Usage

Event Related Fashion Show Casting

• Research and Shape Casting

• Budget Management

• Digital Model Presentation and Updates

• Negotiate and Confirm Per Client Contract, Terms and Usage

• Organize Travel

Advertising Casting

• Collaborate with Client, Photographer, Stylist and/or Agency on Model Direction

• Research and Shape Casting

• Systematic Digital Model Presentation and Updates

• Manage Overall Model Budget Including Shoot, Usage, Agency and Travel

• Responsible for Confirmation per Client Contract, Terms/Usage

Editorial Casting

• Collaborate with Client/Publication, Photographer, Stylist and/or Agency on Creative Direction

• Research and Shape Casting

• Manage Overall Model Budget Including Shoot, Usage, Agency and Travel

DIGITAL BRANDING

• Strategizing Digital Opportunities for Fashion Brands

• Sourcing Experts and Talent for Digital Brand Building Activities

• Management of Relationships Between Fashion Brands and Digital Partners

• Development and Implementation of Digital Press Strategies

• Development of Social Media Strategies

• Initiation and Management of Digital Content and Experiences for Fashion Brands

• Development of Projects and Programs for Non-Fashion Brands to Provide Access to the Fashion Industry

 STRATEGY CONSULTING

• Strategic Thinking and Brainstorming

• Ideation and Conceptualization

• Identifying What’s New and Next in PR and Production

• PR Plan Development

• Event Plan Development

• Marketing Ideas

• Digital Opportunities

• Sourcing Experts and Creative Talent

NEW YORK OFFICE

555 w 23 STREET

NEW YORK, NY 10011

EMAIL: INFO@DAHANPR.COM

TELEPHONE: 917-XXX-XXXX